Privacy Policy and Data Protection

1. DATA WE COLLECT

1.1. Personal Data

We collect data that the user directly enters for the purpose of providing the service and/or purchase, including:

  • Full name
  • Delivery address
  • Phone number
  • E-mail address
  • Order information
  • Payment data (which ALEXSHOP® does not have direct access to)

1.2. Usage Data

Automatically collected data through cookies and system logs, such as:

  • IP address
  • Device type and browser
  • Session and navigation data
  • Application and service usage data

2. PURPOSE OF DATA PROCESSING

Collected personal data is used exclusively for the purposes of:

  • Processing and fulfilling orders
  • Organization and delivery tracking
  • Invoicing and issuing fiscal/accounting documents
  • Customer communication (order status, complaints, support)
  • Marketing activities (newsletter, offers) with user consent
  • Improving functionality and user experience

3. LEGAL BASIS FOR PROCESSING

Data is processed based on:

  • Your consent (GDPR Art. 6(1)(a))
  • Contract performance (GDPR Art. 6(1)(b))
  • Legal obligations (GDPR Art. 6(1)(c))
  • Legitimate interests (communication, security, prevention of abuse)

4. SHARING DATA WITH THIRD PARTIES

ALEXSHOP® does not sell, rent, or transfer your data to unauthorized entities. Data may be shared exclusively with:

4.1. Payment Operators and Financial Institutions

  • Monri Payment Gateway
  • Visa / MasterCard / Maestro processing services
  • Apple Pay and Google Pay services
  • Banks for transaction processing

4.2. Courier and Logistics Services

  • DHL
  • Milšped
  • Other authorized delivery partners

In all cases, data is used solely for the purpose of fulfilling the service you requested.

4.3. Government Authorities

If required by law or based on a court order.

5. DATA SECURITY AND PROTECTION

5.1. Technical Measures

We use industry-standard protection measures, including:

  • SSL (Secure Socket Layer) encryption with 128-bit key
  • Access protection and data access control
  • Firewall and other network security measures
  • Updated procedural measures against unauthorized access

5.2. Payments

Payment card data is never accessible to our system and we do not store it on our servers. ALEXSHOP® only receives confirmation from the bank that the payment was authorized or declined.

6. COOKIES

This website uses cookies for:

  • Visit analysis (Google Analytics)
  • Marketing campaigns (Facebook Pixel, Google Ads)
  • Improving user experience (functional cookies)

Types of Cookies

  • Temporary cookies – deleted after closing the browser
  • Persistent cookies – remain for a certain period of time
  • Third-party cookies – for analytics and advertising

The user can manage cookies at any time through browser settings.

7. USER RIGHTS

Under GDPR, you have the right:

  • to access your data
  • to correct inaccurate data
  • to delete data (right to be forgotten)
  • to restrict processing
  • to withdraw your consent at any time

To exercise your rights, contact us at:

ALEXSHOP® has appointed a responsible person for personal data protection and acts in accordance with applicable regulations and requirements of competent authorities.

8. DATA RETENTION

Data is retained for as long as necessary for:

  • fulfilling contracted services
  • fulfilling legal obligations
  • legal archiving periods

After the purpose of processing expires, data is deleted or anonymized.

9. TRANSFER OF DATA TO THIRD COUNTRIES

Data may be transferred to servers or partners outside Montenegro only if:

  • security standard conditions are met
  • appropriate protection mechanisms are applied (EU Standard Contractual Clauses)

10. CONSENT AND CHANGES TO TERMS

By using the Site, you confirm that you have read and agree to these terms. ALEXSHOP® reserves the right to change the Privacy Policy at any time without prior notice. Changes take effect after publication on this page.

11. CONTACT INFORMATION

W2 Company d.o.o. – ALEXSHOP®

Trg Nezavisnosti br. 4, 81000 Podgorica, Montenegro

+382 67 009 800

support@alexshop.me

www.alexshop.me